The Benelli Imperiale 400 has been officially discontinued in India as of 2025. The discontinuation basically means that the bike will no longer be produced/manufactured in India as a new model. The only option you have is to buy this bike from the already sold ones.
The Benelli Imperiale 400 is a classic-styled motorcycle that is built on the powerful engine of 373.5 cc, at a price range of Rs. 1.89 lakh to Rs. 2.8 lakh. This bike is for the riders who seek the charm of vintage rides without ignoring the comfort and modern reliability. It has chrome details, a classic round headlight, a teardrop fuel tank, and a comfy riding position. It’s a top choice in the modern classic motorcycle category. This blog will cover everything you need to know about the Benelli Imperiale 400 price, specifications, features, performance, dimensions, and more.
Overview
The Benelli Imperiale 400 is a Benelli (Italian motorcycle company) production. It came in the Indian market in 2019. It offers a retro-inspired design combined with contemporary technology, which appeals to the riders. The company distributes the Imperiale 400 worldwide, with production and distribution in India handled by Adishwar Auto Ride India (AARI), a subsidiary of the Mahavir Group based in Hyderabad.
Benelli Imperiale 400 Key Highlights
| Engine | 373.5 cc, single-cylinder |
| Power Output | 20.7 bhp @ 5500 rpm |
| Torque | 29 Nm @ 4500 rpm |
| Benelli Imperiale 400 Mileage | 31-37 kmpl |
| Benelli Imperiale 400 Top Speed | 115 kmph |
| Transmission | 5-speed manual, chain drive |
| Compression Ratio | 8.5:1 |
| Cylinder | 1 |
| Valves Per Cylinder | 4 |
| Fuel Tank Capacity | 12 litres |
| Emission Standard | BS6 |
| Cooling | Air Cooled |
| Frame | Double Cradle Steel Tubes and Plates |
| Brakes | Dual-Channel ABS |
Benelli Imperiale Discontinued in India
The Benelli Imperiale has been officially discontinued in India. It is no longer available in India as of 2025. After its launch in 2019, the bike suffered from low sales figures against strong competition from well-established companies like Royal Enfield and Jawa. The discontinuation basically means that the bike will no longer be produced/manufactured in India as a new model. The only option you have is to buy this bike from the already sold ones.
Reasons for Discontinuation
Here is a simple explanation of the discontinuation of this bike in the Indian market:
- Low Sales and Competition: The Benelli Imperiale 400 suffered discontinuation because of its low sales. This bike was competing with already established brands in the market, like Royal Enfield and Jawa. These brands have already established their loyalty and trust with the customers, and offers almost the same performance and features. Adding a reason for its discontinuation.
- High Pricing and Value: Its price was relatively high for the Indian buyers who look for an affordable bike in the same segment. The riders have similar options in the market at an affordable price.
- Unavailability of its Spare Parts: This bike has a very limited service centre, and people have to wait for a longer time to get its imported spare parts. This irritated the buyers and thus lowered its demand and customer satisfaction.
- Brand Loyalty and Trust Issues: Though this bike originates from an Italian lineage, its partnership with the Chinese brand has created a lot of trust issues among Indian buyers. Currently, the ownership of this bike is with a Chinese company, which has motivated people to lower their demand.
- Technical and Quality Issues: According to many user reviews, a common disadvantage of this bike is the failure of the ABS braking system, the engine getting overheated very soon, and then its service charges are very high. This made a very negative impact on Indian buyers.
Benelli Imperiale 400 Price and Resale Value
The Benelli Imperiale 400 had a price of approximately Rs. 1.89 lakh (ex-showroom) before it was discontinued in India. The on-road price of the bike changed depending on the city, but was usually priced between Rs. 2.3 lakh to Rs. 2.8 lakh. The price of the bike was very high, but over time sold at a lower price to gain market share against Royal Enfield and Jawa.
Since it is discontinued, the bike will only be available in the used bike market. The resale value of the bike will differ based on the condition of the bike, mileage on the bike, and availability of spares. Due to its discontinuation, resale values will change based on the demand for the motorcycle and the desire of buyers who value the classic style of the bike and retro flair. Buyers must also be wary of issues related to parts availability and service costs during ownership periods. These factors can also drive the long-term cost of ownership.
This pricing and resale situation indicates the bike’s position as a premium retro cruiser with limited sales penetration in its market in India.
Standout Features of Benelli Imperiale 400
- Classic retro design featuring a teardrop-shaped tank and chrome accents.
- Features a smooth 373.5 cc single-cylinder engine with air cooling.
- Produces 20.7 horsepower and 29 Nm of torque, perfect for easy commuting.
- Two-channel ABS brakes on both the front and rear tyres.
- Upright riding position with wide handlebars for comfort.
- Twin-pod instrument panel with a combination of analogue and digital displays.
- Strong double cradle steel frame for a sturdy build.
- Sophisticated fuel injection V-Twin engine for smooth acceleration and fuel efficiency.
Engine Performance & Ride and Handling
The Benelli Imperiale 400 is powered by a 373.5 cc air-cooled, single-cylinder SOHC engine with fuel injection that produces around 20.7 bhp at 5,500 rpm and 29 Nm of torque at 4,500 rpm. The power is delivered in a smooth, refined manner without a lot of vibration, which is great for everyday riding. However, it is not as exciting in extreme situations like high-performance riding on a race circuit. The 5-speed manual transmission shifts smoothly, and the engine has been tuned for comfort at lower and mid-range RPM.
The ride and handling have been designed for a great level of comfort and stability. The bike has a double cradle steel frame and telescopic front forks; the rear consists of twin shocks with adjustable preload. This allows you to ride comfortably most in the city and on moderate highways. With a seat height of 780 mm, and the wide handlebars, the bike encourages a nice, upright, palatable and relaxed position. The dual disc brakes have dual-channel ABS, and work just fine to stop the bike with good confidence.
You can expect Benelli Imperiale 400 top speed of 110-120 km/h, with a fuel consumption of somewhere around 31-33 km a litre, depending.
Benelli Imperiale 400 Colours
This super classic bike was available in 3 different colours:
| Colour 1 | Black |
| Colour 2 | Red |
| Colour 3 | Silver |
Pros and Cons of Benelli Imperiale 400
Before purchasing a used bike, you must know its pros and cons. Here are the most common pros and cons of the Benelli Imperiale 400:
| Pros | Cons |
| Timeless retro styling | Discontinued, affecting parts/service |
| Comfortable and upright ergonomics | Moderate power compared to rivals |
| Dual-channel ABS safety | Heavier than some competitors |
| Smooth and refined engine | Basic features with limited tech |
| Good mileage for a cruiser | Limited dealership presence post-discontinuation |
Tips For Buyers of Used Models
- Confirm the bike’s service history. They require more patrolling than regular bikes.
- Also, check the clutch plates and the ABS, as they require frequent inspection more often than anything else.
- Make sure a dealer or service is not too far from you, since Benelli does not have a wide network of service centres.
- Also, inspect the suspension and whether the seat is comfortable to sit on, especially if you plan to do long rides.
- Note that some users have noted engine overheating or vibrations, and note that the cost of service and spare parts might be higher than for other bikes.
- Make your comparisons carefully to get a better overall price. The resale value is most likely going to decrease since the model is already being discontinued.
- Take a ride first and make sure it is comfortable for you and handles well to your satisfaction.
Benelli Imperiale 400 Competitor Analysis
You can clearly see the comparison of the Benelli Imperiale 400 with its competitors in terms of its engine, top speed, and pricing:
| Model | Engine | Top Speed | On-Road Price (INR) |
| Benelli Imperiale 400 | 373.5 cc, single-cylinder, air-cooled, 4-valve SOHC, 20.7 bhp, 29 Nm torque | 130 km/h | ₹2.48 – ₹2.70 lakh (varies by city) |
| Royal Enfield Classic 350 | 346 cc, single-cylinder air-cooled, 2-valve, 19.1 bhp, 28 Nm torque | 130 km/h | ₹2.05 – ₹2.25 lakh |
| Jawa 42 | 293 cc, single-cylinder, liquid-cooled, DOHC, 27 bhp, 27 Nm torque | ~130-135 km/h | ₹1.85 – ₹2.00 lakh |
| Honda H’ness CB350 | 348.36 cc, single-cylinder, air-cooled, 4-valve, 20.8 bhp, 30 Nm torque | 125 km/h | ₹2.15 – ₹2.35 lakh |
FAQ’s
Ans: Yes, the Benelli Imperiale 400 is discontinued in India as of 2025 due to low sales.
Ans: The Benelli Imperiale 400 mileage is 31-37 kmpl.
Ans: Yes, Benelli is now a China Brand owned by Qianjiang Motorcycle.
Ans: Benelli Imperiale 400 is a bike with powerful engine and great mileage, from the user’s perspective, you can buy it for a comfortable, stylish ride.
Final Verdict
The Benelli Imperiale 400 continues to appeal to retro motorcycle enthusiasts who value timeless design and a comfortable ride, though its limited availability and discontinuation present challenges for potential owners. It stands out as a distinctive option in the modern classic category, particularly for those who prioritize appearance and riding experience over raw performance or extensive service networks.
