As a province built for adventure Ontario is home to a variety of rugged terrain. Ontario is home to the rugged terrain of the Canadian Shield. Muskoka and the Back Of the Near North host mud-filled road layers. Which means riders here need machines they can handle season after season without complaints. Over the past 10 years Can-Am has dominated reviews at dealerships and riding clubs in the province.
Can-Am is a brand manufactured by Bombardie Recreational Produts, a Quebec based company, which means Can-Am has Canadian roots. For years, Can-Am has been the go to option of Ontario ATVers and Side by Side riders. New Ontario riders have been pulled away from long-standing competition such as Polaris, Honda, Yamana, and Kawasaki. What makes Can-Am special?
Canadian Built Tough, Can-Am Understands Ontario Terrain
BRP is a Canadian company and understands Canadian conditions. foreign manufacturers will not have an understanding of the conditions as Can-Am does. They will understand the conditions as the Ontario riders do. The engineering team at Can-Am design stress tested machines. These stress tests simulate deep spring mud, rocky Shield outcrops, and dense boreal trails.
There is a reputation when it comes to trail riding in Ontario, and there’s a good reason for it. The Ganaraska Forest, Minden Hills and the Bancroft and Calabogie area do not have wide open, rolling dirt trails. These trails are highly technical and very rough. Can-Am’s chassis engineering, heavy-duty suspension geometry, and reinforced frames are built to take the punishment of these trails. Riders are noticing that Can-Am machines are outperforming and maintaining their structural integrity way longer than other brands that are starting to show wear and rust and other mechanical issues.
There is some emotion tied to the Canadian brand. Many Ontario riders take pride in supporting a brand that’s proudly and identifiably Canadian. That loyalty is strong in a region where community pride means a lot.
Innovation and Performance like No Other.
Can-Am doesn’t just set the bar when it comes to durability. The line of Rotax engines, engineered by BRP, are some of the most trusted and powerful engines in the off-road industry. Can-Am leads the way with incredible and ground-breaking performance. The Rotax v-twin in the Outlander is a great example and the new and improved Maverick R side by sides have 240-ho and great and are redefining the industry once again. Performance is at it’s best in a Can-Am.Can-Am is uncompromising in delivering speed, torque, and quick response handling in technical terrain. Their Smart-Lok front differential has real-time adaptive traction control for more responsive and precise handling. To date, competitors have been scrambling to catch up. Ontario’s off-road community has always favored the Maverick X3, and it has set the standard for all others in suspension travel and cornering stability.
The serviceability of Can-Am designs also contributes to long-term ownership satisfaction. Components are positioned for practical access during maintenance, reducing service time and costs. You can discover why at Energy Powersports authorized dealers appreciate how Can-Am’s design philosophy simplifies maintenance procedures, making routine service straightforward rather than requiring extensive disassembly.
Can-Am’s performance credentials are unrivalled, which is why off-road enthusiasts choose the brand in Ontario.
Versatility Across Every Riding Style and Use Case
In the province of Ontario, there is a broad spectrum of off-road enthusiasts. You have the casual weekend warriors in Haliburton, working farmers in Lambton County, who need a utility machine that can earn its keep, sport competitors in the Renfrew County, hunting enthusiasts who traverse Crown land up in Northern Ontario. Can-Am has innovatively designed a range of vehicles that caters to all of them.
The Outlander series has utility and recreation trail riding, while the Renegade is for sport-focused single riders. The Defender series has become a workhorse favorite in Ontario’s agriculture and forestry community for its genuine commercial-grade durability in a purpose-built package. The Maverick series is for thrills and draws performance-focused riders who want to be able to competatively ride and trail ride explore on the weekends.
This range is appreciated. Ontario riders want to avoid compromises between a capable machine and a fun one; Can-Am’s range provides both.
Solid Dealer Network and After-Sales Service throughout Ontario
High performance off-road vehicles have low value without reliable servicing. Customers in Ontario have Can-Am’s extensive dealer network to service their vehicles, and BRP’s has spent a lot to ensure servicing can be done close to riding areas in built-up areas like Ottawa, Thunder Bay, Barrie, Sudbury, Kingston and London, and smaller communities as well.
This is especially important for riders who really put their machines to the test. Warranty support, availability of genuine OEM parts, and trained Rotax engine technicians mean less down time and lower costs for the consumers. Ontario riders who switched from other brands reported parts delays and inadequate service training as their biggest frustrations. While not perfect, several Can-Am dealerships have a reputation for being much more responsive to customer needs and providing the service expertise required to support the machines.
When something needs to be addressed, the experience is more efficient and streamlined than competitors, for the fact their digital support tools, owner communities, model-based technician training and investment support.
Community and Culture that Connects to Ontario Riders
In addition to specification and dealership networks, Can-Am has created something even more impactful: a culture. The Can-Am community, club partnerships, BRP sponsored events, and increasing participation with the Ontario Off-Road Expos and Festivals have fostered a community and culture that competing brands cannot imitate as authentically.
In Ontario, the off-road riding community is extremely united and social. Riders talk, share trail reports, and influence the purchasing decisions of others. They do this more than every dealership advertisement combined. Can-Am is the brand that is mentioned the most, and this creates a strong influence for new riders. The more experienced riders are able to provide guidance that is not considered to be marketing hype. They are veterans and have ‘real’ experience.
Conclusion
In Ontario, the riding community is extremely tough and is loyal to Can-Am. This is not about purchasing a riding machine. It is a brand that understands the region, and the customers. It shows the needs of riding in the diverse and tough province of Ontario, Canada. Can-Am has been proven to be the best in the Canadian engineered toughness, performance, and dealer support. The community that off-road riders has chosen Can-Am, and this reason continues to get stronger.
